Monday, December 30, 2019

My Plans For The Future - 885 Words

From January to May my plans for the future have become more clear to me as I have completed my internship and the program. I came into this internship with a general idea of what I wanted my future to look like, such as getting my masters, joining the military, working for federal law enforcement. However, now after completing my internship and several LEAD classes I have a better idea of what I want my immediate future to look like after I graduate college. I plan to apply to as many agencies as possible in the fall and if I get hired on, I will join the reserves. If I do not get hired, I will join active duty, and as I become more experienced I will continue to apply to agencies until I am able to get a job in a federal agency. I feel more equipped for a job in law enforcement after I have expanded my knowledge and abilities. Throughout my internship I was able to Expanded my software knowledge in Excel, Tableau, and Visio. Tableau is a computer software program used to help take data and create visualizations based on the data, such as graphs and tables. I used tableau as part of my briefs to upper management in order to make the data I was presenting clearer. Another type of visual aid I developed during my internship was the program Visio. I used Visio to create several diagrams to show cost avoidance. Lastly, I was able to update my abilities on Excel, a skill I have obtained for years but now am able to do more advanced formulas and time saving tricks. My specificShow MoreRelatedMy Learning Plan For The Future979 Words   |  4 PagesThis is especially the case in the context of the dynamic world of today’s organizations and global economy. My learning plan for the future includes taking advantage of free online courses in leadership and human resources and reading related periodical and journal articles online. In particular, I desire to learn more about the following leadership topics and further incorporate them into my practice as a leader. Transformational Leadership As mentioned earlier, although I currently practice manyRead MoreMy Goals And Future Plans1536 Words   |  7 Pagesattempt of putting down my objectives, experiences and future plans with the aim of pursuing a career in biology. The ultimate goal I envision is of becoming a dedicated and creative researcher and a resourceful teacher. Keeping this objective in mind, I believe that pursuing graduate studies at (university name) is the correct choice and the first step towards my goal. Hence I seek admission to the graduate program in the Department of Biology. Over the years, during my secondary school studiesRead MoreMy Plans For Future With College2342 Words   |  10 PagesEnglish 101 I-search Paper December 1, 2014 Part One For my final paper I plan to write about my plans for the future with college, my job, and what career path I would like to go down. I’d like to focus mainly on gender roles in the family though, and add in personal details about my experience to make it more interesting. I want to compare gender roles in the 60’s to gender roles today. I will also go through the different generations in my family, explain how they changed or stayed the same overRead MoreGraduation Speech : My Future Plan Essay1475 Words   |  6 PagesMy future plan is to attend Claflin University to go for dual degree and then go to Clemson. My hope is to be able to proceed on a full ride with the assistance of the Life Palmetto scholarship and other applied scholarships. Also, I would want the Annual General Science and Engineering Scholarship so I could get the books I need to further my education. These scholarships will help pay my tuition because the least I could do is find scholarships that wi ll pay for my schooling, so my parents do notRead MoreMy Financial Plan for the Future Essay1969 Words   |  8 Pagesmeans that there are cheap houses on the marker, for others, it is the end of their lives as they know it. Ultimately, there really isn’t a solution to foreclosure, but there I have formulated a plan to help slow down the process. The future is always uncertain. However, having a financial plan for the future can save a person a lot of grief. More importantly, it can help tremendously for that young adult who is fresh out of college, and at the beginning stages of life; for the young adult who isRead MoreMy Future Plan For School And Become A Cpa1560 Words   |  7 Pagesmost students. The questions posed to students tend to be â€Å"What is one’s future?†, or â€Å"How does her or she plan on achieving that goal?†. But who truly knows those answers at the mere age of seventeen to eighteen? A portion of students may say a job he or she wants to achieve in life, while others may say a university he or she wants to attend the following fall. However, a few students will say they have no idea what their plans are but they are figuring it out as he or she goes along in life. On theRead MoreMy Plans For Your Future Career Goals1097 Words   |  5 Pagesdevelop your knowledge. Your choice sh ould also consider your current interests in psychology and support your future career goals. Identify the audience for your handbook and the main construct in learning and cognition that will provide the focus of your handbook. Explain your motivation for using the chosen construct as your focus subject as well as how this construct aligns with your future career goals. Research five peer-reviewed articles in the Ashford University Library focusing on your chosenRead MoreUnit 27 M11257 Words   |  6 Pagesneeds within the time frame of the career plan Introduction For M1 I will be assessing methods that I will be achieving during the time period of my career plan. These methods will be based on my weaknesses and how I will be able to overcome them so my future plans can become more successful. I will also be comparing my career plan with my skills audit to see how they both perform in my future. Gaps in my skills For me to become a solicitor in the future I need to get into University with 300 ucasRead MoreMarketplace Live Business Simulations On Real Life Business And Marketing Environments1698 Words   |  7 Pagesdemand that Prestige PC’s had throughout the entire market. My company had 98% of the Workhorse market and 24% of the entire market, which resulted in Prestige PC’s selling a total of 632 computers and making a total net profit of $264,124. Future Plans My plans for the next quarters will be to manufacture another product focusing on the Mercedes market. By manufacturing a product in the Mercedes market I am able to lower the chances that my major competitor â€Å"Quantum Hardware Services† has of holdingRead MoreMy Experience At The Director Position933 Words   |  4 Pagesopportunity to share my experience and background with you for the director position. My experience over the last 17 years has afforded me the skills necessary to excel in this role. In planning for my interview, I have created a 30-60-90 day plan to highlight my understanding of the role. I truly believe that I am capable of succeeding through consistent relationship building, strong communication both internally and externally and creating effective marketing strategies and plans. My knowledge and

Sunday, December 22, 2019

The Michael Brown Legacy Police Brutality And Minority...

1. Onyemaobim, Ikedi O. â€Å"The Michael Brown Legacy: Police Brutality and Minority Prosecution.† George Mason University Civil Rights Law Journal, vol. 26, Issue 2, pg. 157-182. Academic Search Premier. Web 7 Nov. 2016 This article was basically about the shooting of Michael Brown in Ferguson, MO by a white police officer named, Darren Wilson. The death of Michael Brown led to violent protests which lasted for weeks. Several weeks later, the officer who was responsible for the death of Ferguson teenage, Michael Brown, was not indicted by the Grand Jury of Ferguson. Shortly, there was an uproar ad more protests broke out across the state of Missouri and the United States as a whole. 2. Shabazz, Saeed. Activists claim that police brutality is alive and well in America. New York Amsterdam News 22 Oct. 2009: 3+. Academic Search Premier. Web. 9 Nov. 2016. This article is discussing the fourteenth year anniversary of the, â€Å"October 22, 2009 Coalition against Police Brutality and the Criminalization of a Generation.† This day is significant because it’s basically just a day full of protests in cities from Pensacola, Florida to Seattle, Washington. Every year, this organization posts their â€Å"Call to Action,† but this year’s Call to Action happens to be: â€Å"October 22, wear black! Join our protest and fight back.† The co-founder of this day is, Carl Dix of the Revolutionary Communist Party and he told AmNews: â€Å"This year is crucial in the fight to stop Police Brutality.† CouncilmanShow MoreRelatedMinority Police Ethnic Minority Conflict Management Essay1908 Words   |  8 Pagesexamines minority police officer’s contribution to police-ethnic minority conflict management. This study talks about communications between police and citizens with migration background are prone to conflict. Police services are staffed with officers that have a family migration background so that way it will be easier to reach out to those types of families to let them know that they are not alone and that there are police officers willing to help them through anything. â€Å"Minority police officer’sRead MoreAn Epidemic Of The 21st Century1907 Words   |  8 PagesJohn Thompson Prof. Brown Eng 105 8:00 MW 11 Nov. 2015 Police Brutality: An Epidemic of the 21st Century Is police brutality a big deal? Depending on the person, the responses to the question will vary greatly. Many people believe it is becoming an epidemic in or country, but others believe policeman go too far in their everyday endeavors. Although policeman are constantly put in situations that can require excessive force and cause stress, the officers are still required to follow a certain codeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesFlorence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical

Saturday, December 14, 2019

Anne Frank Remembered Free Essays

My paper is on Anne Frank remembered. A little about Anne Frank she is one of the most discussed Jewish victims of the Holocaust. Her diaries are very famous for many reason one that it tells about life during the holocaust and how she was able to survive as a little girl. We will write a custom essay sample on Anne Frank Remembered or any similar topic only for you Order Now Her diaries are a look at the holocaust it is an aspiration for many. As I watched the film I could feel the struggles that Anne Frank was going through and I find her courage during the times to be uplifting the more that I watched the documentary the more that I feel like I was there with her feeling her pain and just in all her courage. Anne Frank was the hope of all the people during that time and holocaust. The documentary explained how the Germans had occupied Holland and how some of the people in Holland was hidden away in some of the houses of friends and allies. One of the people that was hidden away in opekta was Anne frank and her family it mentioned that Anne frank was called upstairs because people wanted to hide in the house and asked her what she thought. Anne Frank was offered a job by the boss of the house of cooking she was asked if she was able to cook a certain dish and she had said yes and so she was giving the job of cooking for the house. She was giving more jobs and responsibilities in the house and was trusted by her boss. How to cite Anne Frank Remembered, Papers

Friday, December 6, 2019

Strategic Analysis OF Aldi Free Sample †MyAssignmenthelp.com

Questions: 1. Provide a situational analysis of Aldi in Australia? 2. Discuss the fit between the company strategy and its context? 3. Analyse and evaluate the current strategic approach of the organisation? 4. Discuss the fit between the company strategy and its goals and expectations? 5. Outline with recommendations the future for Aldi you have chosen based on their current situation and strategy? Answers: 1. Situational Analysis of Aldi in Australia Aldi, German supermarket chain, has established its strong hold over the Australian market by sweeping out the market share of Coles and Woolworths supermarket chains of Australia. Aldi has acquired a market share of 12.5% in Australia which has reduced the market share of Woolworths to 36.3% (Roy Morgan Research, 2016). The market share revenue of Woolworths has reduced to $29.8 billion (Roy Morgan Research, 2016). This decrease has been reported consecutively for the second time and Woolworths has lost 1.4% of the market share. Though Coles saw an increase in market share by 0.9% to capture 33.2% of the market share and the remaining 0.5% was the growth of Aldi. Aldi has strategically captured the Australian market and its market share has been tripled over the period of ten years and has witnessed a rise from 3.1% to 11.6% and currently enjoys a market share of 12.5%(Roy Morgan Research, 2015). Aldi has established 350 stores in the country and its sales have reached $A4.03 billio n which has been labeled as critical mass (Chung, 2014). Aldis low pricing strategy has attracted the shoppers of Australia and they are more likely to attract by the low prices and value driven services. Aldi has opened up 80 more stores across the eastern seaboard to create a war against Woolworth and Coles Supermarket (Greeblat, 2015). The shoppers seem to have loose their interest to buy from Aldi supermarket and the German supermarket chain has first time witnessed drop of market share (Boyd, 2016). 2. Company Strategy and Context Aldi focuses on providing the lowest possible prices to the customers which it has achieved through limited range, exclusive brand products, focus and price change policy. Aldi has a focus to attract the consumers through its guaranteed lowest possible prices. Aldi also focuses on providing value driven services to the customers. The External Environment In order to analyze the strategy of Aldi, we need to understand the external environment factors which influence the consumer behavior of Australian market. The consumer behavior is affected by economic, regulatory, cultural and political factors which drive the market forces. Economic With the emerging technology and fierce competition among the companies have been proved to be advantageous to the customers in terms of wider options and increased ease of access. The market has become more complicated due to availability of wider options and thus, the decision process for selecting a single product has also become more complex because consumers have to differentiate between large ranges of products. The economic factors that could affect the behavior of consumer include inflation, job opportunities, complexity and competition in the market. Further, aggressive marketing by the firms including Coles, Woolworths and other supermarket chains have also confused the customers. Political Political policies strongly affect the behavior of consumer by facilitating them the means of financial sources, market regulation and other methods. The government of Australia facilitates the people with every means of financial resources to give them better lifestyle. Socio-economic Status Socio-economic status refers to the wealth of people, occupation, level of education and income level of the people living in Australia. The purchasing capacity of Australians has risen by more than 43% over the 15 years and they have the habit of large consumption (Santander, 2017). They give preference to new products over the old ones and like to have wide range of options. The rising trend of obesity and diseases has increased the concerns for health among the Australians which has increased the demand for fresh and organic food (Bureau of Statistics, 2013). Further, Australia has a very high standard of living and an increasing demand for value driven products. The consumers are ready to pay higher amount for quality product and valued services (Santander, 2017). How do Customer Perceive Us From the analysis of external environment of Australian market, it can be derived that people are not price sensitive, rather, they are driven by the quality and values of the products and services. Now, Aldi has a total focus over maintaining its low prices as compared to its competitor. The strategy may have large attracted the consumer base, but that would not be a sustainable market strategy to retain the customer for a longer period of time. From the socio-cultural factors, it is clear that people look for innovative products and services which also serve them value at the same time. Thus, the strategy of Aldi may have been proved successful for achieving short term goal, but it would not help to maintain the sustainability of the company. 3. Analyzing Current Strategic Approach Mckinseys 7S model would be applied in order to analyze the current strategy of Aldi. The model consists of shared values, style, staff, structure, skills and strategy (Michalski, 2011). Shared Values Aldi is a German based supermarket chain and has established its market in Australia through its strategic marketing and plan. The mission of the company is To provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices. Aldi has focused on building long lasting relationship with the customers by providing value driven services to the customers. Aldi has strategically employed principle of marketing mix by offering the blend of right product and right price. Aldi provides selective high quality products at the lowest prices to the shoppers. It has strategically developed its promotional campaigns such as Like Brands. Only Cheaper. in order to pull customers (The Times 100). Aldi extensively makes use of above the line promotions and below the line promotions to convey its message to the customers. It uses Swap and Save campaign to convey the customer that by shopping at Aldi they could save the ir money (The Times 100). Style Aldi also uses promotional emails and social media network to pull the customers. Further, it has strategically selected its suppliers to offer lowest prices to the customers and achieve its economies of scale. Aldi selects its suppliers rigorously to maintain its product quality and sell the product under its own label (Butler, 2016). Staff Aldi has very well trained staff who can immediately resolve the queries of the customers. Structure Further, Aldi has successfully deployed competitive pricing strategy by setting its prices slightly lower than that of its competitors which are Coles and Woolworths (Kakulas and Messurier, 2015). Aldi is able to manage its low prices by purchasing the product in bulk which has supported the company to develop its long term relationship with the customers. This gives Aldi the levy to negotiate for the prices and receive the product at the lowest possible price. Skills Apart from low prices, Aldi has launched its newly Everyday Amazing campaign. Aldi has recently shifted its focus from price to offer value to the customers. Aldi now focuses on portraying its image in terms of ethics, fairness and responsible sourcing in front of customers (Hobbs, 2016). Strategy: Achieving the Economies of Scale The store layout of Aldi has also been designed in such a manner so as to prevent the extra expenditure of the company. The store location of Aldi considers the demography of the specific region, ensures connectivity and accessibility and availability of parking space to the customers. Aldi maintains limited range of products which helps to reduce the cost of inventory management. Aldi ensures that the products which are very popular among the consumers based on their sizes, variation and tastes, are maintained in the stock. 4. Company Strategy and Goals The goal of Aldi is to provide the consumer with the lowest guaranteed prices along with value driven services. In order to achieve this goal, Aldi has opened 350 stores across the country and still planning to open 10 stores in South Australia and another fourteen in the region of Western Australia (Easter, 2017). The total number of operating stores in South Australia and West Australia would become 39 and 31 respectively by the end of the year and the total number of stores would cross the limit of 400 over the country. In order to understand the current market scenario, the report would discuss and analyze the supermarket players in the Australian market. (Source: Roy Morgan Research, 2016). The supermarket in Australia is dominated by Woolworths with a market share of 36.3%, followed by Coles with a market share of 33.2% which is followed by Aldi with a market share of 12.5% which is again followed by IGA with a market share of 9.8%. The other supermarkets enjoy the remaining market share of 8.1% in Australia. Woolworths Woolworth is an Australian supermarket chain with 961 operating stores in the country. The goal of the company is to develop customer and store led culture in Australia through its excellent team. Woolworth is completely customer centric firm and has been consistently developing strategies to delight the customers. Its customer focused strategies involve enhancing the core offer, innovating products and services to provide great customer experience and improving the overall model through its lean retail model to meet the demands of the customers (Cameron, 2015). Woolworths has maintained is dominating position through its value driven services by providing wide range of products by ensuring the product quality at the same time. Further, it also provides click and collect services to its customers to increase the convenience of the customers (Australian Food News, 2015). Coles Coles is also an Australian supermarket chain which enjoys the second place is Australian supermarket. The supermarket chain has maintained its strong position through its quality services and value to the consumers. It has a sustainable operating model which ensures that supply chain process through strategic relationship with the suppliers (Coles, 2016). Further, Coles has retained its customer base through its low pricing strategies, store layout, loyalty programs and strategic supplier partnership. The supermarket also focuses on providing fresh food to the consumers through extended value leadership and simplified activities of supply chain. The supermarket chain also provides mobile based application to its customers who want to shop online. Coles has thus, successfully maintained its second place in the market by delivering quality services to the customers (Coles, 2017). IGA Independent Grocers of Australia is an Australian based supermarket chain which was founded in the year 1988 (IGA, 2017). The supermarket chain has strategically recognized the consumer behavior across the nations to establish its authority and enjoys a market share of 8.1% in Australia (Roy Morgan Research, 2016). New market entrants and potential threat Due to low market barriers, the supermarket industry has new entrants which could be potential threat to Aldi supermarket. David Jones targets the upper segment of market through its premium pricing strategy. It could be a potential threat to Aldi because of changing lifestyle and high profile of the Australian consumers (Pash, 2016). Analysis of Fit Between the Company Goals and Context From the context, it can be concluded that there are three other major players of supermarket industry which would impact the goals and expectations of Aldi. Aldi has opened 350 stores across the country and has further expansion plans to open up new stores across the country. Aldi also expects to provide guaranteed lowest prices which would be difficult because of the strategic moves taken by Coles and Woolworths to compete with the prices of Aldi. Further, its expansion plans also needs to be revised because supermarket has become a saturated industry because of wide range of choices available to the consumer. 5. Recommendations In order to grow the market size and maintain the sustainability, Aldi could adopt the following strategies: 1. Enhance its product quality: Aldi needs to enhance its product quality and ensure that the customers receive fresh food products. This would help Aldi to maintain its sustainability by retaining its existing customers. 2. Open other channels to increase its consumer base: Further, Aldi could also new channels of shopping in order to increase the consumers. It could adopt online selling through web based application which is the latest trend among the people. 3. Engage its Customers: Aldi could attract the customers by providing them home delivery services to offer them great shopping experience. This would help Aldi to increase its customer engagement by offering ease of shopping to the customers. Loyalty card could also help Aldi to retain its customers and maintain its sustainability. References Australian Food News. (2015). Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detail. Australian Food News: Food For Thought. Available at: https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html [Accessed Online 9 Feb 2017]. Boyd, E. (2016). Aldis growth slows on the Eastern Seaboard. The Daily Telegraph. Available at: https://www.dailytelegraph.com.au/business/companies/aldis-growth-slows-on-the-eastern-seaboard/news-story/9a87e7bb0bd571d219860dfd68e8f94b [Accessed Online 8 Feb 2017]. Bureau of Statistics. (2013). OVERWEIGHT AND OBESITY. Available at: https://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4338.0~2011-13~Main%20Features~Overweight%20and%20obesity~10007 [Accessed Online 9 Feb 2017]. Butler, S. (2016). Aldi cranks up the pressure on the big four supermarkets. The Guardian. Available at: https://www.theguardian.com/global/2016/apr/02/aldi-cranks-up-pressure-big-four-supermarkets [Accessed Online 8 Feb 2017]. Cameron, N. (2015). Woolworths details 3-year strategy to become customer centric. CMO. Available at: https://www.cmo.com.au/article/574302/woolworths-details-3-year-strategy-become-customer-centric/ [Accessed Online 9 Feb 2017]. Chung, F. (2014). No stopping it: Aldi supermarket chain reaches critical mass. News.com. Available at: https://www.news.com.au/finance/business/retail/no-stopping-it-aldi-supermarket-chain-reaches-critical-mass/news-story/dd5535bf93d9c5656e53e8124a835e17 [Accessed Online 8 Feb 2017]. Coles. (2016). Strategic Overview. Coles. Available at: https://www.colescareers.com.au/~/media/files/colescareers/.../coles-strategy.pdf. [Accessed Online 9 Feb 2017]. Coles. (2017). About Coles. Coles. Available at: https://www.coles.com.au/about-coles [Accessed Online 9 Feb 2017]. Easter, G. (2017). Aldi Australia opening new stores. Fruitnet. Available at: https://www.fruitnet.com/produceplus/article/171279/aldi-australia-captures-more-of-the-market [Accessed Online 9 Feb 2017]. Greenblat, E. (2015). Aldi to open 80 new stores and step up supermarket war. The Australian Business review. Available at: https://www.theaustralian.com.au/business/companies/aldi-to-open-80-new-stores-and-step-up-supermarket-war/news-story/9b2fe75f42e78b16199323216d403c6f [Accessed Online 8 Feb 2017]. Hobbs, T. (2016). Aldi insists customers are not returning to the big four as it unveils Everyday Amazing campaign. Marketing Week. Available at: https://www.marketingweek.com/2016/09/08/aldi-insists-customers-are-not-returning-to-the-big-four-as-it-unveils-everyday-amazing-campaign/ [Accessed Online 8 Feb 2017]. IGA. (2017). About IGA. IGA. Available at: https://www.iga.com.au/about-iga/ [Accessed Online 9 Feb 2017]. Kakulas, V., and Messurier, D. (2015). Aldi winning supermarket price war against Coles, Woolworths. Perth Now. Available at: https://www.perthnow.com.au/business/aldi-winning-supermarket-price-war-against-coles-woolworths/news-story/535aed3f476dbb411833599950b4b75c [Accessed Online 9 Feb 2017]. Michalski, A. (2011). The McKinsey 7-S Framework:Invented in the 1980s and Still a Possibility for Success Today. Munich: GRIN Verlag. Pash, C. (2016). Why David Jones' 'less price sensitive' customers are a threat to Woolworths and Coles. Business Insider Australia. Available at: https://www.businessinsider.com.au/why-david-jones-less-price-sensitive-customers-are-a-threat-to-woolworths-and-coles-2016-9 [Accessed Online 9 Feb 2017]. Reynolds, E. (2014). Why do Australians love Aldi? The secrets to the supermarkets phenomenal success. News.com. Available at: https://www.news.com.au/lifestyle/food/why-do-australians-love-aldi-the-secrets-to-the-supermarkets-phenomenal-success/news-story/fb4c5e30228f5f23b720f7b0caee3018 [Accessed Online 8 Feb 2017]. Roy Morgan Research. (2015). The ALDI effect: Australias changing supermarket scene. Roy Morgan Research. Available at: https://www.roymorgan.com/findings/6297-aldi-effect-australias-changing-supermarket-scene-201506220132 [Accessed Online 8 Feb 2017]. Roy Morgan Research. (2016). Supermarket weep: Woolies share continues to fall and Coles and Aldi split the proceeds. Roy Morgan Research. Available at: https://www.roymorgan.com/findings/7021-woolworths-coles-aldi-iga-supermarket-market-shares-australia-september-2016--201610241542 [Accessed Online 8 Feb 2017]. Santander. (2017). Australia: Reaching The Consumer. Available at: https://en.portal.santandertrade.com/analyse-markets/australia/reaching-the-consumers [Accessed Online 9 Feb 2017]. The Times 100. Creating value through the Marketing Mix. The Times 100: Business Case Studies. Available at: businesscasestudies.co.uk Aldi Creating value through the marketing mix [Accessed Online 9 Feb 2017]. Woolworths Group. (2017). Strategy and Objectives. Woolworths Group. Available at: https://www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives/ [Accessed Online 9 Feb 2017].

Thursday, November 28, 2019

Violation of the Authority of the Father Figure in John Miltons Paradise Lost and Daniel Defoes Robinson Crusoe

Introduction John Milton’s epic poem, â€Å"Paradise Lost†, primarily explores the repercussions of disobedience visited upon man after his fall occasioned by eating the forbidden fruit. Therefore, the poem inadvertently cautions against disobeying the instituted authority and moral structures.Advertising We will write a custom essay sample on Violation of the Authority of the Father Figure in John Milton’s Paradise Lost and Daniel Defoe’s Robinson Crusoe specifically for you for only $16.05 $11/page Learn More However, through the actions of one of the main protagonists of the poem, Satan, the act of challenging authority is explored. Satan challenges the authority of God in heaven, and consequently, he is cast away into the depths of hell. Similarly, in Daniel Defoe’s â€Å"Robinson Crusoe†, the title character, Robinson Crusoe, decides to follow his long held ambition of exploring the seas. Subsequently, he go es against his family’s, especially his father’s, wish that he settles down, establish himself in a respectable career, and create a socially expected and accepted trajectory of life amongst his societal contemporaries. The common thread in the two characters; Satan in â€Å"Paradise Lost† and Robinson Crusoe in â€Å"Robinson Crusoe†, is that, they both wilfully defy the set authority that has guided and ruled over their lives. Instead, they decide to chart their own course in life independent of the influence of their separate father figure authorities. Satan, primarily due to his immense hubris that sets him against God, decides to challenge the authority of God by leading a rebellion that intends to usurp the authority of God in heaven. The rebellion fails, and he is banished into hell. Nevertheless, Satan is determined to live a life that is independent of the influence of the fatherly authority of God; therefore, he decides to acclimatize to his wre tched existence in the depths of hell. He states that, he would be okay as long as he maintains his liberty in hell, and to this effect he reveals that he would rather reign in hell than serve in heaven (Milton Book 3, verse 77). Similarly, Robinson Crusoe goes against his father’s wishes, and thus authority, by deciding to forgo the comforting and relatively stable life of career men in the town of Hull. Instead, he casts his lot with the precarious nature of exploration and adventurism, much to the dismay of his father (Defoe 2). Therefore, in both texts, the characters of Satan, Adam, Eve, and Robinson Crusoe bravely defy the authority of the father figures in their lives. Furthermore, they heroically choose to follow their own paths in life, which even while turning out to be dangerous, unpredictable, and almost suicidal for them, are worth the struggle because of the sense of freedom, liberation, and self-dependence that they subsequently acquire.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Setting in Robinson Crusoe and Paradise Lost: The Town of Hull and Heaven as Harbingers of Disobedience, Defiance, and Revolt The setting at the beginning of Paradise Lost and Robinson Crusoe provide a fertile ground for fostering dissent, especially for inquisitive and curious souls such as those of the respective characters in both texts. In Paradise Lost, the setting of Heaven and the requirements by God that he be worshipped and adored by is creations creates a monotonous existence for his subjects/creations (Milton Book 1, Verse 18). Satan, his pride notwithstanding, decides to lead a rebellion against God because he states that angels are not God’s creations, therefore, are not bound to worship and adore God like the rest of God’s creations. Thus, the streak of rebellion in Satan is borne out of the monotonous existence to be found in Heav en. Similarly, Adam comes across as curious; exploring the Garden of Eden and seeking answers from the angels on the nature of man’s existence (Book 1 Verse 17). Even though, he is more curious than Eve, he still worships God as required. However, when Eve is tempted, and partakes of the forbidden fruit, Adam knowingly partakes too, even though he is aware that he is committing a sin. Just like Satan, Adam and Eve are living a mundane and repetitive lifestyle in Heaven. They are curious, and once Satan tempts Eve to eat the forbidden fruit, Eve’s, and subsequently Adam’s, interests are piqued. As God’s creations, Satan, Adam, and Eve are endowed with a sense of curiosity that is limited by living in Heaven and the Garden of Eden. Satan seeks authority and liberty from God, whom he views as an illegitimate Lord over Heaven. Likewise, Adam and Eve are eager to satisfy their quench for knowledge concerning life beyond the limited answers given by the Angels in heaven. Therefore, the sphere of Heaven, the setting for much of Paradise Lost, although meant to be a safe place for God’s creations, ironically becomes the exact source of curiosity, defiance and revolt by Satan, and Adam and Eve. These three characters, in a sense, are brave and act heroically because they refuse to settle and accept everything that they are told; instead, they are courageous enough to defy their precise creator. Satan decides to challenge the authority of God, the father of all creatures of heaven, while Adam and Eve, by partaking of the forbidden fruit, begin a post-lapsarian heroic journey towards discovering life, morality and death, beyond the theoretical knowledge they had received while in Heaven.Advertising We will write a custom essay sample on Violation of the Authority of the Father Figure in John Milton’s Paradise Lost and Daniel Defoe’s Robinson Crusoe specifically for you for only $16.05 $11/page L earn More Robinson Crusoe also refuses to settle into the comfortable and predictable lifestyle destined for him by virtue of being his father’s son; a life that is expected of him by the fact that many of the citizens in the town of Hull lived their lives in such a manner. When Robinson Crusoe’s father realizes that his son is keen on exploration of the seas and new land in with an aim of making a chance fortune in such a manner, he quickly counsels him against doing so (Defoe 2). Crusoe’s father wonders why his son would forgo the relative comfort and surety of life in Hull, and take his chances on making a fortune in wild and unpredictable sea adventures. However, what is lost on the father is that the exact comfort and predictability of life in Hull as the father desired for the son, was the sheer reason that the son desired explore the world – Robinson Crusoe wanted more out of life than the monotonous, mundane life that his father envisioned for h im. According to Althusser, when Robinson Crusoe attempts to make his son change his mind about the plan to become an explorer and adventurer, he invokes the authority of God in impressing upon his own authority as the father (105). Crusoe’s father almost pronounces a curse on the son, stating that, were Crusoe to ignore his pleadings, God would, in support of the father’s authority, inflict harm, pain, and suffering upon Crusoe’s life. The mere fact that Robinson Crusoe still chooses to pursue his own desired path of exploration, therefore, points to his extreme dissatisfaction and abhorrence to the life that his father desired for him, which life was to be experienced in Hull, the setting of this given part of the novel. Therefore, in both texts, the setting as portrayed by the authors are avenues for creating and fostering a sense of curiosity, and subsequently defiance and rebellion that make the involved characters desire more out of their lives than the pa ths envisioned by the respective authorities in their lives – their fathers. The Heroic Nature of Satan’s, Adam and Eve’s (Humanity) and Robinson Crusoe’s Transgression against the Authority of the Father Figure As discussed in the forgoing paragraphs, Satan, Adam and Eve, out of pride and curiosity respectively, challenge the restrictions set on them by God’s authority. In Satan’s case, he knows the all-powerful, all-knowing and ever-present nature of God, yet he still has the temerity to challenge God’s authority. The rebellion he leads fails, and he is banished into hell. Yet, with the aid of his colleagues, Mammon and Beelzebub, he plots a way of reaching heaven again by accessing the Garden of Eden and corrupting the minds of Eve and Adam (Milton Book 4 Verse 12).Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Satan volunteers to take the treacherous journey into heaven though the abyss, braving many dangers along the way before arriving at the Garden of Eden and convincing Eve first to partake of the fruit from the Tree of the Knowledge of Good and Evil, leading to Adam’s subsequent similar moral capitulation (Milton Book 4 Verse 25). Satan’s journey through the Abyss is similar to the journeys undertaken by other heroes in classic Greek works such as Odysseus. Both Satan and Odysseus overcome many challenges and fight battles on their respective journeys, and like Aeneas in Aeneid rallies his troops behind him despite the great odds against them (Calloway 83). Therefore, not only does Satan refuse to accept the defeat that led to his banishment from heaven, he also takes the risk of returning to heaven, this time with a more subtle plan of challenging God’s authority by winning over the minds of his creations through his infectious rhetoric and charisma. Satanâ€⠄¢s conviction in his attempts to challenge the authority of God stems from the fact that he strongly believes that God ruled heaven as a tyrant. He believes that his challenge of the authority of God, despite the heavy odds against him and his fellow rebellious angels, was a challenge against the whimsical, tyrannous and unfair leadership of God (Hiller 3). This tyrannous and vengeful nature of God can be seen in the manner that he treats Adam and Eve after they eat of the fruit from the Tree of Knowledge of Good and Evil. After Adam and Eve realise that they have sinned, and are thus consumed by immense guilt and shame, they decide to seek the pardon of God, who does not pardon them but rather lets them experience the full repercussions of their transgressions (Milton Book 9 verses 4-6). Adam and Eve are thus banished from the Garden of Eden, and in a sense Satan’s view of God is justified, and since Satan’s plan is realised, he managers to win a small battle over Go d in that instance. On their part, Adam and Eve’s heroism stems from the fact that they not only ate the fruit from the Tree of Knowledge of Good and Evil (knowing full well the penalty was death), but also the fact that they willingly took responsibility for their actions. It is worth noting that, in a sense, Adam and Eve were living in the shadow and fear of the authority of God. The fact that they were supposed to die, if they were to eat of the fruit, illustrates the fact that, despite God stating that they had the free will to do whatever they pleased, the extreme repercussions for this one transgression indicates a tendency to stifle and diminish this free will even before it is practiced. Therefore, the bravery of Eve in partaking of the fruit (with a little Coaxing from Satan) with the knowledge that it would lead to her death indicates an intense desire to acquire the knowledge of God stored or hidden in the Tree of Knowledge. Subsequently, Adam also eats this same f ruit after realizing that Eve had already done so, and knowing full well that he would be going against God’s will and would be banished from the garden of Eden together with Eve. Thus, Adam and Eve satisfy their curiosity for knowledge, in the same vein challenging the authority of God the father, and subsequently take responsibility for their actions, neither laying the blame on Satan or God. Robinson Crusoe overcomes many personal and societal restrictions in his pursuit of a life of exploration in the seas. Besides the authority of his father, which he transgresses, he leaves behind a family of three children – a matter society was not likely to view kindly. Thereafter, his father invokes the authority of God in a last ditch effort to try and convince him to stop his plans of exploring the high seas, telling him that God would bring harm on his path (Defoe 2). Interestingly, on his exact first voyage, the predictions of the father are seemingly realised when his sh ip is wrecked in a storm, and he personally believes that his father’s warnings were haunting him in his journey. Yet, Robinson Crusoe recovers, both physically and psychologically, his love for exploration overcoming his fear of the unknown and the ominous warnings from his father. Indeed, Crusoe encounters many hardships in his sea excursions, where he is captured and enslaved, before experiencing another shipwreck after escaping from slavery and becoming a plantation owner in Brazil, whereupon he finds himself in an island that he inhabits alone for twenty-eight years. Crusoe’s heroism shines in all these circumstances because despite the father’s warning hanging over him like a dark cloud in all the unfortunate circumstances that encumber his adventures, he never once looses hope or despairs but remains true to his dream of self-dependence, liberty and fortune making. Humanism and Civilization in Robinson Crusoe and Paradise Lost In both Paradise Lost and Ro binson Crusoe, the authors are concerned with the contemporary socio-political and economic issues in their societies. John Milton was ultimately concerned with the religious nature of man, his relation to his God within the context of free will and predetermination (Alderman 184). According to Mondadori, when Milton allows man to fall and then take responsibility for his fall, he presents a liberated man and the consequences of man’s fall epitomise the nature of free will as determined by God (55). Therefore, Paradise Lost becomes an epic (as opposed to a tragedy) by virtue of the fact that it portrays the triumph of man through free will. Humans are thus free to exercise their God given free will in this life, and are portrayed as capable of making judgements that will enrich and enhance their lives. On the other hand, Daniel Defoe through his novel Robinson Crusoe addresses and challenges the contemporary views on providence and free will. Similar to John Milton, Daniel De foe believes in human beings charting their own successful courses in life through their own desires and plans, just like the character Robinson Crusoe does. In a sense, the story of Robinson Crusoe pays homage to, and highlights the qualities admirable in a middle-class English man- adventurous, self-reliant, courageous and disciplined. Shinagel states that the character of Robinson Crusoe vouches for the entrepreneurial spirit of the English man, which characterized the civilisation and expansion of the British Empire, as well as the colonizing tendencies of England, which are practiced by Crusoe on his Island (Island of Despair) and characterized the imperialistic match of the British Empire (24). Conclusion The form of both texts aids in the delivery of the various thematic contents of the texts. For instance, Milton utilizes nearly all types of genres available in his epic poem, which according to Fish may be interpreted as various scenes of a play, with the mind of the reader being the stage of the play (161). Additionally, by using poetry in blank verse as the vehicle of transporting his message of the fall and redemption of man, Milton’s characters easily deliver direct speeches to state their points; a factor that would have been unwieldy had Milton not chosen this form of poetry. Both Paradise Lost and Robinson Crusoe explore the theme of defiance or the transgression of fatherly authority. In Paradise Lost, Satan, together with Adam and Eve violate the law and authority of God, while Robinson Crusoe transgresses the authority of his biological father. The heroism in the transgressions by these various characters lies in the fact that similar to the ideals espoused in the contemporary societies of the texts’ setting, they choose independence over dependence; freedom over bondage; discovery over complacency; and change over the status quo. Therefore, by choosing to violate the laws that governed them by the authority of the father figure s in their lives, these four characters chose the less travelled path, and in so doing opened a brave new world for themselves and, by extension, the reader(s); a less tyrannical world, more humanistic, and ultimately more civilised. Works Cited Alderman, Nigel. â€Å"Rememb’ring Mercy: Monuments, Memory, and Remembering in Paradise Lost.† Milton Quarterly 42.3 (2008): 183-196. Althusser, Louis. â€Å"Robinson Crusoe and the drama of Interpellation.† In Transitions by Warrenn Montag. New York: Palgrave Macmillan, 2003. Print. Calloway, Katherine. â€Å"Beyond Parody: Satan as Aeneas in â€Å"Paradise Lost.† Milton Quarterly 6.4(2005): 82-92. Defoe, Daniel. Robinson Crusoe (Aladdin paperbacks edition). New York: Aladdin Paperbacks, 2001. Print. Fish, Stanley. â€Å"The Harassed Reader in Paradise Lost.† Critical Quarterly 7.2 (1965): 161-182. Hiller, Russell. â€Å"The Good Communicated: Milton’s Drama of the fall and the Law of Charity.â⠂¬  Modern Language Review 103.1 (2008): 1-21. Milton, John. Paradise Lost, n.d. Web. Mondadori, Anorldo. Giants of Literature: Milton. Berkshire: Sampson Low, 1977. Shinagel, Michael. Daniel Defoe and Middle class Gentility. Cambridge, Massachusetts: Harvard University Press, 1968. Print. This essay on Violation of the Authority of the Father Figure in John Milton’s Paradise Lost and Daniel Defoe’s Robinson Crusoe was written and submitted by user B0bby to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

A Clean, well lighted Place

A Clean, well lighted Place The short story â€Å"A Clean, well lighted Place† has been written by the author named Ernest Hemingway in the year of 1962. The story is basically a narration of different stages of life where the interest and thought process of people changes with time. Age is the biggest focus line of this story as people’s thought process changes with the growth in age.Advertising We will write a custom essay sample on A Clean, well lighted Place specifically for you for only $16.05 $11/page Learn More The author had illustrated different stages of human life with the help of illustrating characters of old waiter, young waiter and an old man at the cafà ©. This paper evaluates the similarities and differences in the traits of all three characters. The author had illustrated the younger age of human’s life to be full of excitement. The author has portrayed the character of the younger aged waiter as a young human who has his short terms goals. The a uthor claims that the young waiter did not really felt considerate of the older persons around him. To the young waiter, older people are filthy and clumsy who have nothing better to do in life (Hemingway). In the story, the author had described the traits of younger waiter’s personality as impulsive, inconsiderate of older people, focused to a conservative vision of sleeping with his wife and one who had no idea how death could come to his life in his later years of older age. I have a wife waiting in bed for me (Hemingway 28). The second stage of human life has been projected with the help of character of an old man who stays in the cafà © till late night to drink. He does not spill a single drop of liquor on the counter and when he leaves the bar, he walks with dignity instead of unsteady walk. The older age of the man had been regarded to a stage where there are no hopes left but the fear of darkness at home (Hemingway). The darkness had been used as a symbol of death. S taying at the cafà © for longer hours helped the older man to escape from the fear of darkness. The cafà © was well-lighted that had been used as an escape from the darkness. The light is very good and also, now, there are shadows of the leaves (Hemingway 62)Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third character which is quite similar to the character of old man is the waiter at the cafà © who is also old. The young waiter asked him about the old man who stays for loner hours at the cafà © late night. I wish he would go home. I never get to  bed before three oclock. What kind of hour is that to go to bed? (Hemingway 8) In reply to the question of the young waiter, the older waiter answers from his experience stating that older stage of life is full of fear of darkness (death). The older waiter states that the older man was in a progression towards old weary day s that ends with death (Hemingway). Through the above analysis of the traits of the three characters of the story A Clean, well lighted Place, it comes to our understanding that the old man was in a progression of an older age and had similar personality traits as the older waiter had. The younger waiter had been projected as a different human who is in his younger age and does not understand the fear of death and the need of light as an escapee in the older age. Hemingway, E. A Clean Well-lighted Place. New York: Creative Education, 1990.

Thursday, November 21, 2019

ART Essay Example | Topics and Well Written Essays - 1000 words - 3

ART - Essay Example The work was completed between 1495 and 1498. The original work, not a â€Å"true fresco (Olga’s, 2006),† because the artist did not work in the definition of that tradition, and did not apply the combination of oil and tempera he worked with to wet plaster (Olga’s, 2006). Rather, Leonardo applied a resin of pitch and gesso chalk to the plaster to seal the porous material (Olga’s, 2006). This would create a smoother surface upon which to apply the combination of oil and tempera the artist worked with, but did not create a surface that would sustain the work during the passage of time (Olga’s, 2006). The style in which Leonardo worked did allow him to create a bright, textured work â€Å"in exquisite detail (Olga’s, 2006).† The work, in a deteriorating condition, was later transferred to canvas, restored, and it is that restoration process that reflects what people commonly think of when they think of Leonardo da Vinci’s The Last Supper. It is the moment now to look at that as a work of art in more detail. Da Vinci’s Last Supper might be compared to the 12th century fresco found at the Church of San Baudelio near Berlanga, Spain (MFA Boston, 2006). What immediately strikes the observer in comparing the works, is that the earlier 12th century unknown artist of t he Spanish work used a very different placement of the key people depicted in the work. In the 12th century work, Judas, whom Jesus does not mention by name, but nonetheless advises His disciples that one of them will betray Him; is in front of the table, set apart from the other disciples by his position in front of the table. This depiction of Judas at the front of the table, rather than as Leonardo presents Judas, sitting at the table; is considered the â€Å"traditional† depiction of Judas (MFA, 2006). What we also note about the earlier artist’s interpretation is that the disciples are haloed, except for Judas, of course. This, too, is

Wednesday, November 20, 2019

Leadership Theory and Ms. Mayme Research Paper Example | Topics and Well Written Essays - 1500 words

Leadership Theory and Ms. Mayme - Research Paper Example He is either appointed by the senior levels of management or elected by the group. However, a leader can not have all the skills required of the role. The best situation will be to have as a leader someone who is flexible but firm. When it is required, he will let the leadership act to the others. According to Kouzes and Posner (1995), leadership begins where management ends. The management system of reward and punishment will give way to the innovation, individual character and the courage of conviction of a leader. Management skills alone are not enough to create success in an organization. Leaders are needed to seek out areas to improve. They enjoy challenges and taking them head on. Leaders are motivated and expected to challenge existing paradigms. The Theory X and Theory Y were first proposed by Douglas McGregor in his 1960 book The Human Side Of Enterprise. In his theory, there are two fundamental approaches to managing people. According to McGregor, Theory X is the authoritar ian style of leadership while Theory Y is the participative style of leadership.(Hindle, 2003) Theory X assumes that the average person dislikes work and will avoid it he/she can. In business, leaders must counteract an inherent human tendency to avoid work. Therefore most people must be forced with the threat of punishment to work towards organizational objectives. The average person prefers to be directed. He chooses to avoid responsibility. He is relatively unambitious, and wants security above all else.

Monday, November 18, 2019

The Future of Muslim Brotherhood Essay Example | Topics and Well Written Essays - 2000 words

The Future of Muslim Brotherhood - Essay Example What influenced the development of Muslim Brotherhood throughout the world is a shared set of religious values in which the basic social sentiment is that Islam should be the guiding force for a society as well as in governing the social lifestyle of people (El-Sherif, 2014). In the Middle East, Islam is the most dominant religion with substantial devotion and following by society members practicing its ideology (Knudsen, 2003). Islamists believe that the Quran’s guiding principles could satisfy the divine, thus serving as the most relevant political model for a society in order to ensure that devoted precepts of the Quran are the fundamental goals of society (El-Sherif, 2014; Knudsen, 2003). To not establish Islamist values in society and politics is considered unfavorable secularism and unfaithfulness to Islam. In fact, their inability to achieve this communion is quite unfavorable for the devoted Islamist. Hence, it adds pressure to establish the Muslim Brotherhood througho ut the world. The development of this ideology is a modern belief or idea that the practice of conservative Islamic values and liberalism can successfully be reconciled in a single political governance system which can be used to guide the society and allow the state to function well in a globalized world (El-Sherif, 2014). In relation to the political and social revolutions in Egypt, this study aims to determine whether or not the Muslim Brotherhood in Egypt could maintain long-term support from the local citizens.

Friday, November 15, 2019

Transforming Hr Into Strategic Functions Management Essay

Transforming Hr Into Strategic Functions Management Essay High competition, pressure imposed by environmental changes, accelerated trends for change, and new management techniques have caused enterprises to evolve dramatically with respect to their structure as well as cultural and human resources (Garcia, 1997 cited in ).Nowadays, it is important to consider HRM as a strategic dimension within the wider improvement of quality and good marketing position. HRM can be said to be a strategic coherent approach to the management of an organizations most valued assets- the people working there, who individually and collectively contribute to the achievement of its objectives (Armstrong, 2000). The field of strategic human resources management has enjoyed a remarkable ascendancy during the past two decades, as both an academic literature and focus on management practice (Becker Huselid, 2006). The transition from the older HR practice with focus on staff matter to a subject of re-birth which focuses on linking people as organizational asset with the business strategy of the firm (Niehaus, 1995) means that the HR professional is performing a new and more challenging responsibility that requires new competencies and skills. The Human Resource function should be strategically integrated with a companys business plan to help the company achieve its business objectives. The objective of HR professionals is to ensure that HR adds value to strategic planning and business results of the organization (Ulrich, 2001). HR lacks alignment with other departmental goals To be involved with the over-all strategy, HR needs to be aligned with the organization. One Harvard survey found that 80% of HR departments lack a strategic planning process that aligns it spending with the organizations strategy (Norton, 2001). HR needs to become interdependent with the rest of the organization. HR needs to take a comprehensive approach that aligns its actions with the entire organizational strategy. The motivation to correct these HR problems is high because the strategic integration of HR into an organization achieves a competitive advantage. HR has much to contribute in a strategic supporting role. The ultimate goal is for HR to support an organization through the management of human capital, which is the major subset of the broader organizations strategy. HR needs to be part of the organizations strategy development. In order for HR to effectively align itself with the strategy of an organization, it must present top management with solutions that address the s trategic need and support of the organization (Freedman, 2004). Definition of Human Resource Transformation Beer (1997) argued that the HR function needs to shed its traditional administrative role and adopt a new strategic role, aimed at developing the organisation and the capabilities of its managers. The drive towards a more strategic HR function has pre-occupied the profession for some time and HR functions are increasingly under pressure to become a strategic business partner or an internal consultant, to become aligned to the business strategy, demonstrate its added value (Alvares, 1997, p.9), and latterly, to become involved in Human Capital Management. HR professionals aspire to a strategic role because it raises their status, makes their work more interesting, lifts their personal career horizons and (hopefully) is better for the business as a whole. One of the biggest perceived barriers to achieving this strategic role is the amount of time spent on administrative work; although the amount of time spent on administration has been steadily falling over recent years, to 36% from 50 % between 2003 and 2007 (CIPD, 2007a), a Mercer report on the HR function (Mercer, 2007) confirmed that HR teams would like to reduce the time spent on delivering services, transactions and compliance even more. The response by many HR functions has been to undertake a programme of significant organisational change, frequently labelled as transformation. Human Resources Transformation has been defined as follows: The process of recreating or reinventing the HR function such as re-engineering, restructuring, implementing new systems or a new HR service delivery model, outsourcing or co-sourcing with the specific intent of enhancing HRs contribution to the business (Mercer, 2007, p.1). HR transformation is something done internally to improve the ability of the human resources group to work more effectively with management teams, creating greater value, bringing more timely information, becoming a better business partner. Steve Klingbeil, Partner Chazey Partners A true definition of HR Transformation is an integrated, aligned, innovative, and business-focused approach to redefining how HR work is done within an organization so that it helps the organization deliver on the promises made to customers, investors, stakeholders, and other stakeholders. (HRT- building Human Resources from the outside in, Ulrich, 2009) Drivers and Barriers for HR Transformation According to a 2005 survey (Rampat 2005, p. 7) key drivers for HR transformation include the following: Making HR strategic Improving HR service Responding to changes in business Benefiting from new technology Better managing the cost of internal processes The same survey also revealed the following key barriers to the success of HR transformation Lack of appropriate skills among HR staff Lack of appropriate support technology An unwillingness to take risk or deal with complexity Difficulties in dealing with bureaucracy Difficulties in dealing with corporate or international cultural differences Lack of employee buy-in to HR Transformation Failure in building a business case to support change Lack of genuine top management support Regulatory constraints Unions According to the 2008 Global HR Transformation Report done by Human Resource Outsourcing Association (HROA) in association with Automatic Data Processing (ADP), among the keys to success in achieving HR transformation goals are: Access to better tools/resources: improved/new technology, use of online tools and services, and automation of processes; Change management and education: change management planning prior to implementing a transformation programme, cultural acceptance of change, training and motivation to encourage and engage staff in the transformation, and pre-transformation agreement on the programme goals; Management support at both the top and line levels: gaining top-level management support, and as much line-manager level buy-in as possible, prior to programme introduction; and, continually demonstrating the benefits of the programme to attempt to increase line-level buy-in over time; Alignment, focus and standardisation: alignment between HR and business units, harmonisation of processes, centralisation of services, standardised reporting The New Roles and Competencies of the HR Professional David Ulrich and Wayne Brockbank (2005) have created a model that describes the new roles of human resource professionals. They stress on the importance of building professional, credible relationships across the organization, and performing in a manner that both supports the business and preserves the integrity of the profession. As they outline the new capabilities of the human resource function the role of strategic talent management begins to emerge. Human resources professionals become less responsible for providing service and more accountable for facilitating better decisions. David Ulrich defined 5 major HR Roles in his HR Model to build efficient and modern Human Resources professionals. Figure 2.1: HR roles defined by Ulrich HR Professionals are Employee Advocate, with the responsibility to make sure that the employer -employee relationship is one of reciprocal value Furthermore, the build workforce of the future through the Human Capital Developer. They are also Functional Expert who design and delivers hr practices that ensures individual competence and organizational capability. As Strategic Partner, they help line managers at all levels meet their goals. And to sum the first four roles, HR Leaders need to lead and value their own function. Ulrich et Al., (2005) There are six major factors of HR competencies according to Ulrich et al., (2009), they believe that it is vital for the HR function to be a strategic professional player in a changing world. The two arrows (see figure 2.2 below) illustrate that HR must consider both aspects of the business, i.e. people and business oriented. The characteristics/roles HR people must have or play (six circles within the V shape below) to achieve will be described further. Figure 2.2: Competency model by Ulrich and Brockbank Credible activists build relationships of trust based on facts and have a point of view not just about HR issues, but about business issues. Operational executors do the operational work that have to be addressed by HR, using information systems to ensure better, faster and cheaper HR delivery. Business allies demonstrate a firm grasp on how the organization operates, how they work to enable to make a profit and compete. Culture and change stewards support the organization in identifying and facilitating important changes that improve the capabilities of the organization to compete. It is important that HR professionals help to formulate, communicate and create the organizational culture. Talent managers and organizational designers provide important support and counsel in both employees development (for example, competence and career development) and how the organization capability. Strategy architects contribute to the development, execution and communication of winning strategies. They prepare themselves for the future by drawing strategies to meet upcoming challenges. Possessing the competencies and performing the roles mentioned above, HR departments will derive their goals from the business objectives of the organization and become more strategically involved. HR Transformation and Technology Rapid improvements in technologies are changing the way work is performed by HR professionals from being administrative to todays a more strategic role. With new approaches such as Human Resource Information System (HRIS), web-enabled HR applications, HR self-service and Enterprise Resource Planning (ERP), HR practitioners are now more involved in strategic decision making. A key development in the field of IT is the emergence of enterprise resource planning (ERP) applications, such as Oracle, SAP and PeopleSoft. Enterprise resource planning systems are commercial software packages that enable the integration of transaction-oriented data and business processes throughout an organization (Markus and Tanis, 2000). ERP packages may be configured to more closely fit an enterprises structure, business practices and workflow (Chalmers, 1999). Recently, the HR function has had to adopt a more value adding role to the organization. With the growth of information technology, HR can be relieved from the burden of transactional human resource activities and this can be accomplished either by outsourcing some of the HR function, but what would be more relevant to this study, is to use technology solutions. There is a greater opportunity for HR professionals to become a strategic partner Self-Service HR self-service technology assists in meeting the needs of employees and managers, while supporting business objectives (Keebler Rhodes, 2002). Employee Self Service allow employees to manage their own HR activities such as updating their own personal details, leave application, nominate themselves for training, facilitating feedback and giving them visibility of the information held about them on HR systems. Eventually, HR professionals can concentrate on value added HR activities and spend fewer resources in managing administrative HR activities. Manager Self-Service (MSS) puts the information managers need at their fingertips giving them the ability to more closely monitor and direct their team towards the strategic goals of the organization. Business Partner Model Within this transformational HRM area, Walker (2001) breaks this down further into three types of work done in transformational e-HRM. These types of work include: strategic partnering with the business, creating centres of expertise and administration of service centres. In order to move to the third level of HRM, Beatty (2001) identifies five success factors. These include changing: the culture of HR, the people employed in the HR function, and also their competencies, developmental needs and their performance; the roles and responsibilities of individuals performing HR activities, that is, the structure of the HR function; HR processes or HR products; service delivery and development; and finally; the technology used for HR functions, which may include enterprise-wide systems and custom systems. HR Shared Services Centres HR shared service centre is defined as follows by (Brescia and Hartness, 2001): A centralized location where customer transactions and customer enquiries are handled Increasingly, HR are now using the shared services concept to drive down costs, provide increased levels of service and improve data accuracy and integrity. HR shared service centers help transform HR into a business-driven function focused on facilitating and supporting organizational change. HR shared service centre is usually a part of a wider transformation of HR structure within the organization. Shared service centers are usually proposed for the organizations strategic reasons in order to improve the capability and effectiveness of HR function. The HR shared service centre can include the full service from routine administration in recruitment, payroll and training, or provide specialist HR information and advice on HR policy and practice. While HR shared services provide quantifiable benefits in terms of cost reduction (through achieving economies of scale, the standardization of process, better management structures, etc.), the strategic benefits achievable from HR transformation are significantly more important. Strategic benefits of HR shared services include sharing more relevant and accurate information across the organization (sharing HR best practice, leveraging HR expertise, pooling knowledge across different parts of the organization and different geographical regions), achieving greater structural flexibility, improving organizational learning, and freeing up HR from day-to-day routine enquiries. Centres of Expertise (CoE) CoE provide specialist technical and professional support to the business and other areas of HR on specialist HR topics. CoE HR professionals play a number of important roles that should be clarified in an HR transformation: They create service menus aligned with the capabilities driving business strategy. They diagnose needs and recommend services most appropriate to the situation. They collaborate with embedded HR professionals in selecting and implementing the right services. They create new menu offerings if the current offerings are insufficient. They manage the menu. They shepherd the learning community within the organization. Strategic Business Partner Senior HR professionals working closely with business leaders influencing and steering strategy and strategy implementation. The role can vary enormously depending on organisational size and business priorities. Some activities that strategic partners are likely to be involved in include: organisational and people capability building longer term resource and talent management planning using business insights to drive change in people management practices Intelligence gathering of good people management practices internally and externally, so they can raise issues that executives may not be aware of. Model for HR Transformation The following HR Transformation is a four phased model proposed by Ulrich et al., (2009) Business Context (Why) Phase one addresses the question: why carry out transformation? To start Human Resource Transformation journey it is important to ensure that the context of the business is clearly understood by all those involved in the transformation process. Ulrich et al., (2009) believe that when the presenting problem for HR transformation comes from the context of the business and from the expectations of key stakeholders, then the case for transformation is stronger than if the presenting problem originates primarily inside the business. Outcomes (What) Phase two explains the expected outcomes from the transformation. Hr transformation should also change the fundamental identity, culture, or image of the business. This outcome is referred to as defining and building capabilities. These capabilities become the identity of the firm, the deliverables of HR practices, and the keys to implementing business strategy. Redesign HR (How) This phase has three components, each of which is a way of defining what we mean by HR: The HR function or department may need to be redesigned. HR professionals may be upgraded to possess the competencies required to do their work. HR practices may be transformed to be more effectively or more fully aligned, integrated, and innovative. The transformation model focuses on redesigning the HR function to make sure that it is aligned with business strategy. The redesigned of HR needs to differentiate between transactional and transformational work. Furthermore competencies of HR professional may need upgrade in order to perform their roles in the new organization. Hr practices may need to be revamped. Four domains representing the flows or process central to organizational success are as follows: Flow of people- ensuring talent availability to accomplish organisational strategy. Flow of performance management- promoting accountability for performance and rewarding it Flow of information- ensuring employees is given information needed to do their work properly. Flow of work- who does the work, how and where work is done and ensure quality outputs. The flows should also be integrated with each other to bring results. Accountability (Who) Line managers are ultimately accountable for ensuring that the organization has the right talent and right structures in place to deliver on the expectations of customers, shareholders and communities. Clear role definition and rigorous accountability will help an HR transformation succeed. HR Transformation achieved at AT T Anne Fritz, vice-president HR, who has been with ATT for almost 30 years, said: As competition, rapid technological breakthroughs and globalization turned our business upside down; the old HR model could not support the need for strategic change. Now, our role is to help internal partners to succeed in sometimes-fragile states of competitiveness and to ensure that we have the talent in place to build future business capability. Doing so delivers a value-adding service. HR transformation was achieved through key steps that represent a good-practice model for integrating the HR function with business strategies and aligning organizational performance to corporate goals. The key steps were: Determining strategic business needs customers, growth, reducing cost and technology; reviewing organizational structure, dynamics and systems Defining the strategic implications for HR continuous learning, team working and empowerment Identifying HR systems those that were required to support organizational, structural and cultural change Leveraging HR capability through leading-edge practices leadership, staffing, performance management and education Devising high-level HR initiatives for special needs, such as workforce planning and downsizing. Implications of the Human Resource Transformation in the Telecommunication Industry The HR Transformation model proposed by Ulrich and HRT process at AT T will be used as background for this study. The different components in the above transformation process at AT T key steps are interrelated, only those that seemingly represent the important practices and or potential constraints in HRT will be further explained below. Empowerment Empowerment is an essential element of organizational change and transformation as the global business environment becomes ever more competitive. By enabling managers and employees to have more control over their work and their working lives, they are being empowered. Employee Self-Service (ESS) has a great influence on the empowerment aspect. ESS allows employees to help themselves (changing their personal details, checking or applying for leaves, etcà ¢Ã¢â€š ¬Ã‚ ¦), thus HR professionals are now free to spend less time on day-to-day recordkeeping and focus on value-added functions that aid in meeting the goals and objectives of the organization (i.e., talent management, staff development and retention, performance management, rewards, etc.). Furthermore MSS enable managers processing basic HR transaction (appraisals) and retrieve data without involving the HR professionals. Leadership Effective leadership of the change process is fundamental to its success (Buckingham, 2005;Hunt Buzan, 1999; Johnson Uline, 2005; Kamener, 2004). The concept of managerial leadership permeates and structures the theory and practice of work organizations and hence the way we understand SHRM. In the management texts, leadership has been defined in terms of traits, behaviour, contingency, power, and occupation of an administrative position. Most definitions reflect the assumption that leadership involves a process whereby an individual exerts influence upon others in anorganizational context. Employee satisfaction, motivation, and loyalty are of major importance when it comes to retain the most valuable employees and this is where a strong leadership becomes very important. There is a difference between management and leadership. Leadership means understanding the corporate mission, developing goals which support the mission, then using personal and management skills to help build a stable, skillful, productive and satisfied workforce. Leadership is seen as the power to inspire and motivate the ability to permeate employees with the desire to change the organization to the best. Training and development Swanson (1995) defined employee training and development as the process of systematically developing expertise in individuals for the purpose of improving performance. Trainings strategic contributions to the organizations goal include new employee orientations, diagnosis and correction of skills problems, remedial training and sometimes long-term career development (Ceriello and Freeman, 1991). Indeed training and development is an important aspect in HRT, with new technologies, enhancement of HR practices and processes put in place, training will be required to adapt to new HR requirements. Link: Survey of Global HR Challenges: Yesterday, today and tomorrow PWC Leadership development also proves to be a big challenge. HR professionals continue to wrestle with understanding the best ways to keep people in the pipeline and develop leaders for future succession planning. Increasingly recognized as becoming strategic business partners within their organizations, HR professionals are expected to provide the essential frameworks, processes, tools, and points of view needed for the selection and development of future leaders. Across the globe leadership development has been identified as a critical strategic initiative in ensuring that the right employees are retained, that the culture of the organization supports performance from within to gain market position, and that managers are equipped to take on leadership roles of the future so that the organization is viable in the long term. Performance Management Performance management is a holistic process, bringing together many of the elements which go to make up the successful practice of people management, including in particular learning and development. Performance management is about establishing a culture in which individuals and groups take responsibility for the continuous improvement of business processes and of their own skills, behavior and contributions. At AT T performance HR initiatives is monitored by using the corporations top-level business performance measures: Customer value-added. The degree to which the competencies, people-planning and culture/design requirements have an impact on customer satisfaction. Financials. Revenues, cost reductions and earnings realized from the deployment of competencies, people planning and performance management. People value-added. A measure of the degree to which employee perceptions of leadership, job satisfaction and diversity issues, among others, meet or exceed corporate goals and objectives for all four requirements of the performance-system model. Performance management will aid the HR Transformation process, measuring the performance of employees will help in monitoring the productivity in the organization and establishing a culture of continuous learning, motivation that will result in better ROI. HR managers and professionals must take the lead in building and maintaining this performance culture and in ensuring it permeates the organization. Rewards are often credited as a source of motivation. Communication Good communication between HR function, line managers and employees is essential. Employees need to feel they form part of the organisation and have to be made aware of what is happening within their workplace. Lack of communication to employees can lead to confusion, rumours, misinterpretations and negative morale. Managers often think that employees are more aware than they really are. By building strong communication messages to employees this could help obtain commitment of employees which is important to the good functioning of the business where HRM is being transformed strategically. User involvement All parties should be involved Change management (structural and cultural change) The Inside Track on HR Outsourcing: Retained HR and Other Success Strategies Bruce Barge, Namrata Mundhra and Hameedah Merchant, 2007 The changes associated with HR transformation put enormous pressure on HR. HR transformation has a wide reach, often affecting the entire organization. With the emphasis of HRO on self-service, managers and employees often have concerns about the decrease in face-to-face contact with HR. HR staff often have fears about performance expectations that are connected more strategically to the business. Business leaders might have doubts about HRs ability to attain a more strategic role. Further, while HR is often the champion of change in an organization, there are unique challenges in managing change around HR transformation. HR is supposed to be a role model of effective change management, yet in this case it is the function that will need to navigate through the most wrenching change as HR transforms itself to accept a new and difficult role. A strong understanding of stakeholder concerns and interests is necessary to take a proactive approach to change management. An impact analysis provides a basis from which enablers and barriers to change can be identified. In an impact analysis, a sample population from the stakeholder groups, including executives, managers, employees and HR staff, is surveyed through focus groups and interviews. The findings of the impact analysis drive the development and execution of practical approaches to effect change, which are documented in a change management plan. HRO should help the HR generalist, or business partner, staff focus more resources on the crucial change and talent issues that drive competitive success of the business. HR needs to change and lead change initiatives to transform other functions. If HR transformation is implemented skillfully, HR professionals will become a much more vital contributor to organizational success through business partnership and strong leadership. Hr professionals Engage in projects with other departments Role and competencies Training, coaching guiding Attract, hire, retain talent Employees Be more empowered Participate Engage on self-learning Committed Line Managers Encourage movement of staff to work collaboratively with other departments Empower and motivate staffs Building Employee Commitment encouraging employees professional development, compensating them fairly use MSS fine tune hr strategy to fit with org strategy structure and resource allocation communicating strategy, organization changes at all levels

Wednesday, November 13, 2019

Half of a Yellow Sun Essay -- Analysis, Chimamanda Ngozi Adiche

To go to war is to engage in a fight with another Nation. Many view war as being an appropriate action that can only solve problems. Others believe that war is a violent action that leads to nothing but casualties. In the article, â€Å"Regarding the Torture of Others† Susan Sontag writes about the torture soldiers are inflicting on prisoners. Some torture was done so brutally that the some of the soldiers deem that acts as correct and in the process seem to try to dehumanize the victims. The bush administration considered torture as being mistreatment not evil. The Blog â€Å"Military Blog† by Zachary Scott-Singley deals with the day by day life and thoughts of a solider at war. Zachary Scott-Singley is a soldier struggling with the wrong of his actions. At one point, he believes that the killing of Iraqis is okay, but he then believes it is not. He was torn between he believes is right and not. The story â€Å"Half of a Yellow Sun† by Chimamanda Ngozi Adiche is a story about a young girl and her families struggles during the Nigerian civil war of the 1960’s. Her family has pride like much of the people of Biafra. That all changed when her younger brother Obi died, and the family realizes at that point the war was lost. While Sontag still maintained that war was not bad, she still believed that it was the torture of others that made war such a brutal action. On the other hand, Zachery from military blog was lost trying to find out if War was correct or not. The characters from â€Å"Half of a Yellow Sun† share a belief that war is necessary to defend their nations honor and pride but as the war progresses and it began to affect them they begin to see that the war was not as productive as they hoped it would be. Looking at pictures of war is like l... ...at can come from war. War is seen as a last resource because of all the physical and mental damage it causes. In the story â€Å"Half of a Yellow Sun† war was seen as a way to gain the respect of a nation, but as the story progressed the family became affected, and the war that was supposed to benefit did nothing but badly affect them. In the blog Military Blog the main character saw war as a way of defending is nations pride along with protecting his family, but his continuing struggles with his actions kept him from being comfortable with his actions. In the article "Regarding the torture of others", Sontag saw the war as being a process that was not wrong but that was turned upside down because of the immoral actions of the soldiers. All the characters in each text showed how war changes not just the picture of war but the emotions and reasons that change afterward.

Monday, November 11, 2019

Lydia Hall

Lydia Hall’s theory of core, cure, and care theory can be easily integrated into practice. The core aspect of her theory describes the person that nursing care is directed towards and the individuals behavior due to their feelings and value system. The cure component is the attention given to patients by medical professions. These include interventions or actions that can be used to treat or cure the illness or disease that the individual may be suffering from. The last element, care, is about nurturing the patient and providing comfort measures. This also includes providing patient teaching.An example used to integrate Lydia Hall’s theory will be a patient that has just found out that he has diabetes type 1. The patient may first be overwhelmed at the thought of managing the disease, fear of being alone and fear of the disease in itself which describes the core aspect of the theory. In the cure component the actions that nurses may take is to perform physical assessmen ts including glucose level, assess respirations for Kussmaul respirations and acetonic breath, monitor temperature, moisture, weight, assess diet compliance, and intake and output.The interventions nurses can provide the patient is to maintain fluid intake at least 2500 ml per day to prevent dehydration. Also, a comfortable environment should be provided and inform of covering at night with a light sheet which would prevent overheating and excessive fluid loss. Lastly, the element of care provides the patient with education and discharge planning such as teaching of how to give insulin, checking blood sugar, exercise rules and dietary changes.Open communication assists the patient in being comfortable in asking questions and expressing fears of disease management, emotional and or social issues due to lifestyle changes. Lydia Hall’s Care Cure Core model suggests that patients have three needs of care: the physical, the medical, and the social needs. This encourages open commu nication between patients and nurses. Nurses responsibility when using this model is to provide physical, emotional or social support, educating patients and through medical managementPatient outcomes would be improved self esteem including confidence and motivation in managing their disease such as in diabetes self injection of insulin. Patients would also be more knowledgeable in the disease process such as importance of checking blood sugar and identifying symptoms of hypo and hyperglycemia. This model helps build rapport between the patient and nurse by assisting them to communicate their concerns and apprehensions pertaining to disease management.

Friday, November 8, 2019

Free Essays on Spine

Functional Goals following SCI - Basic SCI - Functional Goals for Specific Levels of Complete Injury Level Abilities Functional Goals C1-C3 C3-limited movement of head and neck Breathing: Depends on a ventilator for breathing. Communication: Talking is sometimes difficult, very limited or impossible. If ability to talk is limited, communication can be accomplished independently with a mouth stick and assistive technologies like a computer for speech or typing. Effective verbal communication allows the individual with SCI to direct caregivers in the person's daily activities, like bathing, dressing, personal hygiene, transferring as well as bladder and bowel management. Daily tasks: Assistive technology allows for independence in tasks such as turning pages, using a telephone and operating lights and appliances. Mobility: Can operate an electric wheelchair by using a head control, mouth stick, or chin control. A power tilt wheelchair also for independent pressure relief. C3-C4 Usually has head and neck control. Individuals at C4 level may shrug their shoulders Breathing: May initially require a ventilator for breathing, usually adjust to breathing full-time without ventilatory assistance. Communication: Normal. Daily tasks: With specialized equipment, some may have limited independence in feeding and independently operate an adjustable bed with an adapted controller. C5 Typically has head and neck control, can shrug shoulder and has shoulder control. Can bend his/her elbows and turn palm Daily tasks: Independence with eating, drinking, face washing, brushing of teeth, face shaving and hair care after assistance in setting up specialized equipment. Health care: Can manage their own health care by doing self-assist coughs and pressure reliefs by leaning forward or side -to-side. Mobility: May have strength to push a manual wheelchair for short distances over smooth surfaces. A power wheelchair with hand contr... Free Essays on Spine Free Essays on Spine Functional Goals following SCI - Basic SCI - Functional Goals for Specific Levels of Complete Injury Level Abilities Functional Goals C1-C3 C3-limited movement of head and neck Breathing: Depends on a ventilator for breathing. Communication: Talking is sometimes difficult, very limited or impossible. If ability to talk is limited, communication can be accomplished independently with a mouth stick and assistive technologies like a computer for speech or typing. Effective verbal communication allows the individual with SCI to direct caregivers in the person's daily activities, like bathing, dressing, personal hygiene, transferring as well as bladder and bowel management. Daily tasks: Assistive technology allows for independence in tasks such as turning pages, using a telephone and operating lights and appliances. Mobility: Can operate an electric wheelchair by using a head control, mouth stick, or chin control. A power tilt wheelchair also for independent pressure relief. C3-C4 Usually has head and neck control. Individuals at C4 level may shrug their shoulders Breathing: May initially require a ventilator for breathing, usually adjust to breathing full-time without ventilatory assistance. Communication: Normal. Daily tasks: With specialized equipment, some may have limited independence in feeding and independently operate an adjustable bed with an adapted controller. C5 Typically has head and neck control, can shrug shoulder and has shoulder control. Can bend his/her elbows and turn palm Daily tasks: Independence with eating, drinking, face washing, brushing of teeth, face shaving and hair care after assistance in setting up specialized equipment. Health care: Can manage their own health care by doing self-assist coughs and pressure reliefs by leaning forward or side -to-side. Mobility: May have strength to push a manual wheelchair for short distances over smooth surfaces. A power wheelchair with hand contr...

Wednesday, November 6, 2019

Euphemistic Expressions in Kurdish

Euphemistic Expressions in Kurdish Free Online Research Papers Euphemistic Expressions in Kurdish By: Karwan Omer Siddiq 1. Introduction: This study is designed to analyze a collection of Kurdish euphemistic expressions for death using the framework of Conceptual Metaphor Theory propounded by George Lakoff. Nevertheless, this is not the only purpose of the study as it examines the corpus items to find out the exact linguistic devices they reveal, and finally discovers the sources of the devices as well. The study is divided into an introduction, theoretical background which covers the definition and classification of euphemism and taboo in addition to introducing Conceptual Metaphor Theory, the conceptualization of death in Kurdish, and finally the seven conceptual mappings over which the corpus examples are distributed which include: death as a loss, death as joyful life, death as a rest, death as a reward, death as the end, death as a journey and death as surrender. 2. Taboo and Euphemism: Definition and Classification Mankind’s failure to come to grips with death has been pervasive in different times and societies. In fact, human beings have traditionally felt reluctant to deal with the subject of death using straightforward terms. Whether owing to superstition, fear, or social respect, the fact remains that when facing death language users try to soften the effect of what they really wish to communicate. To this end, they resort to euphemism, i.e. the semantic formal process thanks to which the taboo is stripped of its most explicit, offensive or obscene overtones. From this viewpoint, euphemism is not merely a response to a forbidden subject; rather it provides a way to speak about the taboo, that is, about the unspeakable, about those concepts banned from public domain and removed from our consciousness. This refusal to speak freely of human mortality is symptomatic of the overall discomfort with the subject of death as a whole (Fernandez, 2006: 101-2). The word euphemism comes from the Greek word euphemos. Its first use is said to have been in religion because people were afraid of using those words that were considered taboo. Since people did not want to behave in a way that would upset the gods, they used words which they thought would give them good fortune instead. Euphemisms have been traced back to the Indo-European languages and it seems possible that more taboo words existed then than what is the case today. Whichever the case might be, modern languages in general (like Kurdish, English, etc.) contain countless euphemisms dealing with the theme of death. It is claimed that people started using euphemisms because they believed that they would end up in trouble of some sort if they spoke about or used the word death. A theory, which apparently is quite widespread, claims that this belief is what has made death taboo in the majority of the English speaking cultures around the world. (www.wikipedia.com). Whether it is true or n ot that people today are afraid of death and taboos, it is not something that they would admit to openly. Even though such fear is associated with uneducated inhabitants of exotic places, some people carry good luck charms, cross their fingers or knock on wood as a way of protecting themselves (Allan Burridge 2006:203). Euphemisms are often applied when we want to hide something that might be considered as upsetting or distasteful; we do this even if the literal meaning is not really that disturbing. This kind of euphemism is often called doublespeak and is frequently used in politics. According to Gladney and Rittenberg (2005:2) the term doublespeak was invented by William Lutz who was allegedly inspired by George Orwell’s novel 1984, where he mentions ‘doublethink’ and ‘newspeak’. One might think that the euphemistic way to talk about death is somewhat peculiar and wonder why it is so taboo to use the ‘normal’ words. Dyer (2006) explains this by claming that if we use other words than death, the healing process after losing a loved one many times becomes more bearable. This claim might sound strange at first, but it is not hard to imagine that it might be a bit easier to handle a loss by thinking that the person has ‘found everlasting peace’. By using euphemisms like this people are able to cope better and even distance themselves from what has happened. Kearl (2006) on the other hand, states that some scholars agree that people are denying death, and the fact that death is inevitable, by using euphemisms. But he also mentions that we have been using these terms for a very long time and sometimes we cannot avoid using euphemisms when we want to explain certain aspects of being human. The fact that death is a taboo based on fear is men tioned by Allan and Burridge (1991:153, 2006:222). People are afraid of losing loved ones and of what happens to our bodies when we die, but there is also a fear dealing with what follows after we are dead. No one or at least very few people have experienced death first hand and therefore the ‘afterlife’ is a huge mystery which makes some of us very scared. (From Allan Burridge 1991:153, 2006:222) The issue whether euphemisms are ‘good or bad’ seems to have been debated back and forth over the years. Back in the 1980s, Gross (1985:203) mentioned that many writers perceived it as if people found it very difficult to ‘look death straight in the face; even more difficult than previous generations. Gross also claims that death had surpassed sex as the most forbidden topic. Allan and Burridge (2006:223) draw a parallel between today’s taboo on death and the way sex was inhibited during the Victorian period. The repression of sex was followed by a very successful pornographic business and the taboo concerning death today is present at the same time as we are overflowed by books and movies depicting murder and cruel death. They state that the difference is the fact that the pornography during the Victorian times was not as open as the topic of death is in the present day. Gladney and Rittenberg (2005:1) claim that there is another thing that many scholars agree on, and it is the fact that when euphemisms are used in a courteous way, without harming others, it is perfectly alright. On the other hand, when people in power use euphemisms it can change how people look upon many big problems in society and cause them to stop caring. They mention how a government can use euphemisms as a way of making the public less sensitive and not reflect too much over the horrors and pain connected to for example war. This is not the best approach since in fact, it has been discovered that people who speak about accidental brutality in an uncaring way are about to accept it (Gladney Rittenberg 2005:1). 2.1 Classification of Euphemisms: According to Wikipedia, the free encyclopedia, many euphemisms fall into one or more of these categories: 1. Terms of foreign and/or technical origin (derrià ¨re, copulation, perspire, urinate, security breach) 2. Abbreviations (GD for goddamn, SOB for son of a bitch, BS for bullshit, TS for tough shit, SOL for shit out of luck or PDQ for pretty damn(ed) quick, BFD for big fucking deal, MF for motherfucker, POS for piece of shit, STFU or STHU for shut the fuck/hell up, RTFM for read the fucking manual /restart the fucking machine) o Abbreviations using a spelling alphabet, especially in military contexts (Charlie Foxtrot for Cluster fuck, Whiskey Tango Foxtrot Oscar for What the fuck, over?, Bravo Sierra for bullshit) o Plays on abbreviations (H-e-double hockey sticks for hell, a-double snakes or a-double-dollar-signs for ass, Sugar Honey Iced Tea for shit, bee with an itch or witch with a capital B for bitch, catch (or see) you next Tuesday (or Thursday) for cunt) o Use in mostly clinical settings (PITA for pain in the ass patient) o Abbreviations for phrases that are not otherwise common (PEBKAC for Problem Exists Between Keyboard And Chair, ID Ten T Error or ID-10T Error for Idiot, TOBAS for Take Out Back And Shoot) 3. Abstractions and ambiguities (it for excrement, the situation for pregnancy, going to the other side for death, do it or come together in reference a sexual act, tired and emotional for drunkenness.) 4. Indirections (behind, unmentionables, privates, live together, go to the bathroom, sleep together, sub-navel activities) 5. Mispronunciation (goldarnit, dadgummit, efing c (fucking cunt), freakin, be-atch,shoot) 6. Litotes or reserved understatement (not exactly thin for fat, not completely truthful for lied, not unlike cheating for an instance of cheating) 7. Changing nouns to modifiers (makes her look slutty for is a slut, right-wing element for Right Wing) 8. Slang, e.g. pot for marijuana, laid for sex and so on. Notably, there is some disagreement over whether certain terms are or are not euphemisms. For example, sometimes the phrase visually impaired is labeled as a politically correct euphemism for blind. However, visual impairment can be a broader term, including, for example, people who have partial sight in one eye, or even those with uncorrected poor vision, a group that would be excluded by the word blind. 2.2 The Categorization of Taboos: Euphemisms are motivated by different taboos in society. Every culture has its own topics that are forbidden and should not be talked about directly. Stephen Ullman (1962:205) states that taboos are divided into three categories according to the psychological motivation behind them. The first of these categories is fear, which has motivated different taboos on speaking the names of certain supernatural beings. These include God, the Devil and names of certain animals. Ullman (ibid: 206) mentions the weasel as an example. For example in French the weasel is referred to as a beautiful little woman , in Italian and Portuguese as a little lady and in Swedish as a pretty little girl or a young lady. Other examples include bear, tiger and lion, since dangerous animals are often referred to by using euphemistic references. This has been the case in Finland as well with the bear. People have believed that the bear was originally human or half-human. People have also thought that the bear is much more intelligent than humans are and possesses supernatural powers. All these factors have contributed to the fact that Finnish language has a large variety of euphemisms for the bear. The motivation behind the taboo of God might have something to do with respect as well, as Francis Katamba (1994:86) suggests. He states that God could not be referred to by name, which has resulted in expressions such as the Lord, the King of Kings and the All-Mighty. The clearest taboo motivated by fear must be that of the Devil. The euphemistic expressions associated with the Devil are somewhat humoristic and friendly, perhaps to make the Devil seem less frightening and unfamiliar, as for example in: What in the Sam Hill are you doing?† Hughes (2000:44) lists some British English examples such as Old Nick and Lord of the Flies. People also try to avoid direct reference to topics they find unpleasant. Under the category of delicacy fall such topics as death, disease, physical and mental defects and criminal actions. Probably the most natural euphemism related to death would be to pass away, which seems to be appropriate and politically correct in a large number of situations. According to Geoffrey Hughes in A History of English Words death is often referred to as a metaphorical journey in comforting variants and traditional forms such as†¦passing on, going to ones Maker [and] joining the majority (2000:45). Other less-dignified ways of referring to death include to resign ones being, moving into upper management and [being] no longer eligible for the census (Death). The third category in Ullmans discussion on taboos has to do with propriety. The three most common areas in this category are sex, certain body parts and functions and swearing. People find it difficult to talk about going to the toilet, and have invented numerous ways of avoiding direct reference to the topic. Among good friends and acquaintances it may be acceptable to directly ask the location of the toilet or mention the bodily function(s) for which one needs to use it, but in other situations people might ask: Where could I wash my hands? In movies and in television, for example, women often say in a restaurant that they need to go and powder their noses or that they need to freshen up when they need to use the toilet. There are, also a number of different ways to refer to having sex, including to sleep with, go to bed with and make love, as mentioned by Hughes (ibid:45) in the discussion of metaphorical means of avoiding direct reference. When talking about swearing people ofte n use minced oaths. These are expressions based on profanities, but the profanities have been changed to remove the inappropriate characteristics of the original utterance. Among the most common expressions are freaking for fucking, gosh for God, heck for hell and darn for damn (Phrase). 3. The Cognitive Approach: Conceptual Metaphor Theory: In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another, for example, understanding quantity in terms of directionality (e.g. prices are rising). A conceptual domain can be any coherent organization of human experience. The regularity with which different languages employ the same metaphors, which often appear to be perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain. This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work Metaphors We Live By. Other cognitive scientists study subjects similar to conceptual metaphor under the labels analogy and conceptual blending. According to Lakoff and Johnson, There are two main roles for the conceptual domains posited in conceptual metaphors: Source domain: the conceptual domain from which we draw metaphorical expressions (e.g., love is a journey). Target domain: the conceptual domain that we try to understand (e.g., love is a journey). A mapping is the systematic set of correspondences that exist between constituent elements of the source and the target domain. Many elements of target concepts come from source domains and are not preexisting. To know a conceptual metaphor is to know the set of mappings that applies to a given source-target pairing. The same idea of mapping between source and target is used to describe analogical reasoning and inferences. A primary tenet of this theory is that metaphors are matter of thought and not merely of language: hence, the term conceptual metaphor. The metaphor may seem to consist of words or other linguistic expressions that come from the terminology of the more concrete conceptual domain, but conceptual metaphors underlie a system of related metaphorical expressions that appear on the linguistic surface. Similarly, the mappings of a conceptual metaphor are themselves motivated by image schemas which are pre-linguistic schemas concerning space, time, moving, controlling, and other core elements of embodied human experience. Conceptual metaphors typically employ a more abstract concept as target and a more concrete or physical concept as their source. For instance, metaphors such as the days [the more abstract or target concept] ahead or giving my time rely on more concrete concepts, thus expressing time as a path into physical space, or as a substance that can be handled and offered as a gift. Different conceptual metaphors tend to be invoked when the speaker is trying to make a case for a certain point of view or course of action. For instance, one might associate the days ahead with leadership, whereas the phrase giving my time carries stronger connotations of bargaining. Selection of such metaphors tends to be directed by a subconscious or implicit habit in the mind of the person employing them. The principle of unidirectionality states that the metaphorical process typically goes from the more concrete to the more abstract, and not the other way around. Accordingly, abstract concepts are understood in terms of prototype concrete processes. The term concrete, in this theory, has been further specified by Lakoff and Johnson as more closely related to the developmental, physical neural and interactive body. Finally, to clarify the matter, some examples from Lakoff may serve the purpose: 1. Love Is A Journey Source domain: love Target domain: journey a. Progress in the relationship is forward motion 1. They are at a crossroads in their relationship. 2. This relationship isnt going anywhere. 3 Theyre in a dead-end relationship. b. The relationship is a moving object Relationships, like sharks, have to keep moving to stay alive. This marriage is on the rocks. This relationship has been spinning its wheels for years. Their marriage has really gone off the track. 2. Anger Is Heat Source Domain heat Target Domain anger Shes a real hothead. Anger is heat and body is container for emotions You make my blood boil. Let her stew. She got all steamed up. Hes just blowing off steam. He erupted. He boiled over. She felt her gorge rising. He blew his top. He exploded. I cant keep my anger bottled up anymore His temper flared up. His eyes smouldered with rage. He has a fiery temper. 4. Euphemism and the Conceptualization of Death: A corpus of fifty three samples of Kurdish euphemistic expressions for death has been drawn from mainly from A Dictionary of Idioms in Kurdish by Abdulwahab Shekhani (2009:341-5). The expressions obtained from this dictionary can be distributed over a set of linguistic devices or mechanisms employed to substitute the taboos of death and dying in Kurdish. The introductory step of our investigation is to check the corpus items against the linguistic devices in question to reveal the device that is most commonly used in Kurdish to conceptualize death and dying, as shown below: a. The linguistic devices include those that are semantic in nature, such as: 1. Metaphor 2. Metonymy 3. Hyperbole 4. Circumlocution 5. Generic Terms Others are lexical in nature, such as: 1. Learned words 2. Borrowings b. The corpus examples (being translated into English) are distributed over the said devices or mechanisms as follows: Metaphor Amri khwai krd 1- Metaphor Amri khwai bajà ª hà ªna 2- Metaphor ?wa bar rahmati khwa 3- Metaphor ?uya bar dlovanya khudà ª 4- Metaphor 5- Metaphor + hyperbole 6- Metaphor 7- Metaphor 8- Metaphor + hyperbole 9- Metaphor 10- Metaphor + circumlocution -11 Metonymy 12- Metonymy 13- Metonymy 14- Metaphor 15- Metaphor 16- Metonymy 17- Metaphor 18- Metaphor 19- Metaphor 20- Metaphor + circumlocution 21- Metaphor 22- Metaphor 23- Metaphor 24- Metaphor 25- Metaphor + circumlocution 26- Metaphor 27- Metaphor 28- Metaphor 29- Metaphor 30- Metaphor 31- Metaphor 32- Metonymy 33- Metaphor 34- Metaphor 35- Metaphor 36- Metaphor 37- Metaphor 38- Metaphor 39- Generic Term 40- Generic Term 41- Metaphor 42- Metonymy + circumlocution 43- Metonymy 44- Metaphor 45- Metaphor 46- Metaphor 47- Metaphor 48- Metaphor 49- Metaphor 50- ? Borrowing 51- Metaphor 52- Learned word 53- As is clear from the aforementioned examples, metaphors form the majority of the linguistic devices used to mitigate the taboo of death. Statistically, they include 75.47% of the whole corpus. Also within the semantic resources, metonymies constitute 13.20% of the collected corpus, while the remaining resources form negligible proportions. 5. The Conceptual Mappings of Metaphorical Expressions for Death in Kurdish: Within the framework of cognitive linguistics the metaphors observed in the corpus can be analyzed in terms of the cognitive mappings to which they may be assigned. This provides significant information concerning the way in which the taboo of death is actually used, perceived, and mitigated (Fernandez, 2006:113). Allan and Burridge (1991) Bultnick (1998) and Fernandez (2006) have found and explicated a number of conceptual mappings for the consolatory metaphors of death. Here we adopt seven of theses mappings which best serve us to analyze our corpus examples, namely: 1- DEATH IS A JOURNEY 2- DEATH IS A JOYFUL LIFE 3- DEATH IS REST 4- DEATH IS A REWARD 5- DEATH IS THE END 6- DEATH IS A LOSS 7- DEATH IS SURRENDER It is to be noted that the greater number of metaphors view death as a positive event, as a sort of reward in Heaven (Paradise) after a virtuous life on earth. Thus, four out of seven conceptual metaphors referred to conceptualize the domain of death in terms of a domain with positive connotations, namely as a journey, joyful life, surrender, rest, and reward. There are only two sets of correspondences in which death is portrayed negatively: a loss and the end. Thus most of the conceptualizations in the corpus imply a positive value-judgment of death. Here, it is important to note how the positive or negative value-judgment in the death – related mappings depends, as Bultnick (1998:84) explains, on the nature of the source domain. Below are the percentages of metaphorical euphemistic substitutes in each cognitive domain: 1- Death is a loss 30.18% 2- Death is a journey 2.5% 3- Death is a joyful life 4% 4- Death is a rest 15% 5- Death is a reward 10% 6- Death is the end 10% 7- Death is surrender 7.5% Here, the conceptual metaphor Death is a loss has the highest range of substitutions (16) , followed by Death is a journey (13), death is a rest (8) Death is a reward(5), Death is the end (5) , Death is surrender (4), and Death is a joyful life (2), which is the least frequent in the corpus. In what follows, we will explain how the above seven source domains are actually applied to give a euphemistic representation of the taboo concepts of death and dying. To serve this purpose, we will deal with those conceptualizations that refer to the larger number of metaphorical substitutes in the corpus examples. 1- Death is a Loss: The domain of death is explained in terms of the domain of loss in over 30% of the corpus date. According to Fernandez (2006:117), this cognitive association has a metonymic basis (the effect of death stands for death) Following Bultnick (1998:44-45), the conceptual basis of this mapping lies in the fact that life is perceived as a valuable object and death is thus seen as the loss of this possession. Therefore, contrary to what happens in the majority of the conceptual mappings observed in the corpus data, the metaphorical alternatives or substitutes arising from this configurative association cannot be said to provide any sort of consolation or relief. In fact, as Allan and Burridge (1991:162) maintain, the conceptual metaphor of death as a loss evokes as â€Å"malign fate†, as an event that human beings cannot control, leaving them powerless in the face of the unavoidable event. Out of the 53 corpus examples, 16 occurrences fall under the cognitive mapping of loss. In the f ollowing examples the death as a loss conceptual mapping is the source of the euphemistic substitution: 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – In the first two examples, the focus is obviously on death with the first capable of being interpreted in two ways: the victim is utterly despaired Conceptual Metaphor Source domain Target loss Death and by meeting his fate, he gets rid of this state, or the euphemistic substitute is used by a third party speaker in a pejorative dysphemistic manner . Examples (3) and (8) focus on the value of life and represent a sorrowful expression of the act of dying. Examples (3) through to (7) all emphasize the result of death by avoiding to directly mention the act of dying. 2- Death as a journey : The conceptual metaphor which explains death in terms of a journey with a spiritual destination comes second in the corpus in quantitative terms being the source of almost 25% (13 occurrences) of the entire corpus. As Bultnick (1998:31) points out, it is because of this conceptualization (based on the assumption that the dead person is no longer around) that human mortality is conceptualized as a departure from this world in which a basic domain of experience like death is understood in terms of a different and more concrete domain, as a journey, an association which provides the basis for the verbal mitigation of the taboo. The metaphorical mapping transfers different attributes from the source domain of a journey to the target domain of death. Conceptual Metaphor Source domain Target domain Journey Death More specifically, it presents different sets of conceptual correspondences as a result of using the knowledge we have about journeys to talk about the taboo of death (Fernandez, 2006: 115): First, the act of dying corresponds to the act of leaving: second, the destination of the journey is an encounter with God in Heaven. Third, the dying person is the one that embarks on the journey. In the examples that follow, the act of dying corresponds to the act of leaving, and consequently the deceased (or metonymically his soul) is obviously the person who embarks on the journey: 9 – 10 – 11 – 12 – 13 – 14 – Here, we clearly observe that all the variants of the metaphorical use of the verb (), which include such verbs as (), (), (), () focus on the act of leaving, on the journey itself, rather than on its conclusion. The final destination of the journey, i.e., the encounter with God in Heaven, is based on the religious belief of a joyful meeting with Almighty God. This notion provides the euphemistic support of expressions such as examples (11) and (12). Notably, examples (9) and (13) stand in contrast to each other: the former, though clearly focuses on the act of leaving as mentioned earlier, is representative of an apparently secular concept of viewing the current world as light , illuminated , and joyful. Consequently, the transferal from life to death can be interpreted as a journey into the unknown. The latter example (13) finds the world as a chaotic scene presenting the human being with nothing but sorrow and grief, and thus death is seen as the final cure to get rid of the sce ne. This latter conceptualization has its origin in a religious belief. Additionally, example (14) again presents a metaphor that corresponds to the person who is capable of embarking on a journey. Thus, the dying person is supposed to have moved, and for this reason considered to be alive (Fernandez, 2006:116). The importance of the concept of movement in this cognitive mapping is beyond doubt. In fact, according to Bultnick (1998:34-38), the conceptual metaphor Death as a Journey is a subdivision of the more general conceptualization Death as Movement. In general, the journey from life to the next world can be achieved in two ways. First, the journey is seen as the result of an action performed by some external agent, someone who helps to bring about departure (leaving). Like provider or Almighty God, or the Angel of death (Israel). The second is when the journey is motivated by an unknown force, as in: 15- 16- 3. Death is a Rest : The domain of death is explained in terms of the domain of rest in 15% of the corpus data. The conceptual metaphors listed under this domain conceptualize death in terms of a peaceful rest after an earthly existence. Thus all the metaphors show a positive judgment of death, as in: 17- 18- 19- () 20- 21- According to Fernandez (2006: 121) the underlying notion of all the metaphors included this mapping is based on the fact that a rest, repose, or a sleep are temporary, and therefore, death is also conceptualized as a temporary event. This analogy implies that the cessation on of bodily functions and speech are not automatically identified with the symptoms of physical death, as they are also present in a peaceful sleep. The conceptualization which relates death to a rest or a sleep provides an effective euphemistic reference to the taboo mainly because this association ultimately leads to the denial of death as such: the dying person is no longer dead, but sunk in a comforting sleep. Conceptual metaphor Source domain Target domain Rest Death 4. Death is a Reward: The domain of death is explained terms of the domain of reward in 9% of the corpus examples. Thus reward is granted by Almighty God to those virtuous human beings who have led exemplary lives. Here death is conceptualized as an event which far from being fearful or harmful involves a sort of liberation thanks to which the deceased will find some hope and consolation (Fernandez, 2006: 122). In the following three examples, the death is figuratively associated with a reward achieved by moral discipline after a life full of good deeds. Hence the cognitive metaphors show an anticipation of Almighty God‘s mercy and blessings upon the victim: 22- 23- 24- The following examples envisage life as wretched and those living on Earth as miserable creatures. So, God Almighty’s reward for the virtuous and the pious is to help them get rid of this sorrowful earthly life: 25- ? Conceptual metaphor Source domain Target domain Reward Death 6. Death is the End: The domain of death is explained in terms of the domain of the end in 9% of the corpus examples. Following Lakoff (1987:275) and by virtue of the SOURCE – PATH – GOAL schema into which our everyday experience may be organized, life can be understood as a process with a starting point, an end point and a time span: â€Å"Complex events in general are also understood in terms of a source – path – goal schema; complex events have initial states (source), a sequence of intermediate stages (path) and a final state (destination)†. Hence, death is conceptualized as the final stage of our lifespan by means of the image mapping Death is the End, which provides the basis for understanding and mitigating death and dying (Fernandez, 2006:123). In the examples below, death is viewed as the end of the process of human life: Conceptual metaphor Source domain Target domain End Death 26- 27- 28- Furthermore, expressions containing the adjective (/ ) such as ( ), ( ), ( ) can also belong to this cognitive network in the sense that they help to understand human death in terms of finality. 6- Death is Surrender: The domain of death can be explained in terms of the cognitive domain of Surrender in 7.5% of all the corpus data. Certainly, the notion of surrender in the conceptual metaphors below is basically a reflection of the Islamic view to the taboo of death: this is due to the fact that the Kurdish people are predominately Muslims. The term ISLAM itself is derived from the Arabic root ‘aslama’ which means â€Å"to surrender, resign oneself†. In Islam, the fundamental duty of each Muslim is to submit to Allah and whatever Allah wants of them. Thus, this conceptual mapping views death as surrender to Allah’s (God’s) orders and purpose: 29- 30- 31- Conceptual Metaphor Source domain Target domain Surrender Death 7 – Death is a Joyful life: The domain of death is explained in terms the cognitive domain of joyful life in only 3.7% of all the examples collected which marks the least frequent domain in the corpus overall. This cognitive domain is based on the religious belief in an afterlife in which the deceased will joyfully expect the resurrection in Heaven flanked by God and the celestial angels (Frnandez, 2006:119). This cognitive mapping transfers the attributes from the domain of a joyful life to the domain of death, as in: 32- 33- When considered closely, these two examples can best be viewed in the light of the metaphor Death is eternal life proposed by Marin Arise (1996: 44) since they exhibit a presupposition that God’s Heaven is where the deceased has surely settled. As Fernandez (2006:119) states, due the fact of joy, life is viewed in negative terms. This conceptualization is particularly reflected in the metaphor ( ). Conceptual Metaphor Source Target domain Joyful life Death 6. Conclusions: 1. This paper contains a collected a corpus of euphemistic expressions of death in Kurdish whose examples have been drawn mainly from the Dictionary of Idioms in Kurdish by Abdulwahab Shekhany (2009:341-5). 2. The corpus items have been thoroughly examined against a set of linguistic devices such as metaphors, metonymies, generic terms, etc. As the result, we have concluded that metaphors are presumed to constitute the majority of the euphemistic expressions of death in Kurdish. This fact can be an indication that this particular device best suits the purpose of euphemism. 3. Having confirmed the metaphorical source of most of the euphemistic expressions, we have drawn seven conceptual mappings from Bultnick (1998), Fernandez (2006) and Allan Burridge (1991) and have applied them to the Kurdish expressions within the well-known framework of Conceptual Metaphor Theory (CMT). When analyzed, the corpus data indicate that the category death as a loss constitutes the highest rate of examples in Kurdish (30.18%) whereas the category death is a joyful life contains the least examples (only 4%). This fact explicitly demonstrates the non-religious or secular outlook of the Kurdish individual towards death and dying. 7. Bibliography: Allan, Keith Burridge, Kate. (2006). Forbidden words. Taboo and the Censoring of Language. Cambridge: Cambridge University Press. Allan, K. and Burridge, K. (1991) Euphemism and Dysphemism: language used as shield and weapon. Oxford: Oxford University Press. Crystal, David. (2003). 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Appendix He carried out God’s order 1- He carried out God’s order 2- He was thrown at God’s mercy 3- He was thrown at God’s mercy 4- He was thrown at God’s mercy 5- He fell sacrifice to you (the present) 6- God took him back 7- He departed the bright world 8- He fell a sacrifice to you (the present) 9- He reposed (in the cemetery) 10- He was sent off to the unending night of death -11 His pure soul flew off to the vast Heaven 12- He sacrificed his pure soul to Kurdistan 13- His pure soul was called to Heaven 14- He entrusted his pure soul to God 15- His glimpse of life died out 16- The flower of his life faded out 17- He was led into ruin (his life was ruined) 18- He released from earthly sufferings 19- He drank the liquor of death 20- He preferred the boundless Heaven to the cramped Earth 21- He departed the grief – stricken world 22- He put up his tent before the throne of God 23- God, the Savior rid him of his wretched fellow humans 24- He jumped into the other world 25- He made God‘s Heaven his permanent nest 26- He slept under the earth 27- He was hit by the arrow of death 28- He carried his stuff to the graveyard 29- He was relieved of life 30- God disposed of him 31- He was released of life 32- The torch of his life died out by death 33- He has settled in Heaven 34- Death took him young 35- He got mixed with soil at the flower of his life 36- Death came to his rescue 37- He became a guest to the graveyard 38- He bid farewell to life 39- His life ended 40- He perished 41- His life’s book was folded up 42- The death wind flew off his life tree’s leaves 43- His shadow disappeared on earth 44- He fell victim to Israil’s looting 45- His sustenance on earth was cut off 46- He rested in the grave 47- He packed his baggage and headed for the grave 48- He settled in God’s Heaven with the virtuous 49- He headed for the gardens of Heaven 50- ? 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